Digital Marketing for
Training Companies

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ShoutHaus - digital marketing for training companies


We specialize in training companies

Whether you're offering technology classes or HR compliance training, we can increase your website traffic and conversion rates. Led by a former CEO of a software training company, our team has years of experience working with clients in the training industry. We offer:

  • SEO: audits, keyword research, GMB, schema setup and content marketing
  • Google Ads: setup, remarketing, tag manager, and analytics
  • Facebook Ads: setup, audience management, and analytics
  • Email: Hubspot, Mailchimp and Constant Contact
  • Webinars: marketing, production, and funnel strategy




We have used SEO techniques to drive over $15M in revenue over the past 10 years. ShoutHaus currently serves as the organizer for the 1700-member SF Digital Marketers and the 1400-member SF Growth Hackers meetup groups.

We recently delivered a 1-hour webinar on intermediate-level on-page SEO optimization techniques. You can download the presentation PDF by clicking on the image at right.

Google Ads

Our staff is certified in both Google Ads and Analytics. We have managed over $800k in Google Ads spend with conversion value of over $3M.

The training industry has a particular profile when it comes to paid ads. We can show you:

  • Keyword choices
  • Compelling ad copy
  • Benchmarks: CTR, CPA, ROAS
  • Bidding strategies

facebook Ads

We run Facebook and Instagram ad campaigns targeting audiences based on:

  • Your customer demographics (geographic, jobs, interests)
  • Custom audiences (retargeting your customer list)
  • "Lookalike" audiences (people similar to your customer list)


The company is composed of a group of digital marketing specialists with experience in the training industry.

Stephen Fraga

Chief Executive Officer

Ely Kattan

Senior Search Strategist

Cort Tafoya

Google Analytics Specialist

Susan Hyde

Facebook Ads Specialist


Pricing: Two Options

We work on either an hourly or monthly rate, depending on the size and duration of the project. In some casese, we may subcontract portions of work, with client approval and reimbursement, to associates and offshore administrative workers.


Shorter Projects

Work on an hourly basis, as-needed, for shorter or fixed-duration projects. Minimum 3-hour commitment.


Dedicated Days Every Week

Have one or more of our specialists work exclusively on your account one or more days every week, at a discount from hourly rates. Pro-rated for partial months at beginning and end of project.

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