See an improvement or error? Please add it as a comment on this google sheet We also have a list of 89 digital marketing channels.
| Channel | Notes |
|---|---|
| Newspaper Ads | Ads or inserts |
| Magazine Ads | Ads or inserts |
| TV Ads | Standard commercials |
| Infomercials | Long-form commercials |
| Radio Ads or Sponsorships | Costs dependent on time ad is run, duration, and size of audience |
| In-Store Ads | Discounts and incentives |
| Word of Mouth | Unsolicited recommendations from person to person |
| Multi-Level Marketing | Incentivizing people to develop networks of buyers and influencers |
| Postcards | Another form of direct mail |
| Billboards | Costs determined by square footage, foot traffic and/or car traffic |
| Sponsoring Other People’s Events | Paying for display on billboards, pamphlets, and mentions in event talks |
| Sponsoring Your Own Event | For example, Red Bull Games |
| Sponsoring Teams or Athletes | Everything from national team sponsorships to logos on athletes’ clothes to local baseball teams |
| Branded Office Supplies / Swag | Given to customers so they are seen by others |
| Brochures | Trifolds or pamphlets |
| Flyers | Single-page ads; companies exist to distribute them to cafes |
| Joint Ventures & Alliances | Having another company’s reps sell your products in exchange for partner revenue |
| Telemarketing | Cold calling from lists |
| Direct Mail | Traditional spam mail |
| Press Releases | Distributed to industry insiders and journalists |
| Featured Articles in Publications | Newspaper or magazine articles that feature your company |
| CEO Interviews | Brand exposure from interviews and quotes appearing in other articles |
| Tradeshows | For exhibitors to display new products to buyers |
| Conferences | Informational gathering for an industry with speakers and workshops |
| Conventions | Gatherings geared towards fans more than vendors. |
| Posters | Bills on walls |
| TV Product Placement | Putting your product in a scene in a movie or TV show |
| Home Shopping Network | Giving up a percentage of sales in exchange for exposure to a large audience of buyers |
| Professional Organizations | Belong in an association is reflected in their mailers, directories, and PR |
| Business Cards | These can be included in mailings as well as given out by hand |
| Sandwich Boards | Either worn by barkers or placed on ground |
| Signage, Exterior | Windows, awnings, etc. |
| Lamp Post Rolloups | Canvas ads hung from street lamps and fixtures |
| Coupon Books | E.g., ValPak — where your company takes advantage of someone else’s audience |
| Catalogs | Industry catalogs sent to homeowners or businesses, with your products among others |
| Kiosks | Small stores within larger stores or malls. |
| Barkers | People that hawk your products on the street or at events |
| Aerial Ads | Banners towed by airplanes or messages written in sky or on blimps |
| Cinema Ads | Ads that play before the movie starts |
| Performance Sponsorships | E.g., ads in theater playbills or dance showbills |
| Pop-Up Stores / Sidewalk Stores | Taking advantage of exposure to foot traffic |
| Parade Floats | Sponsorship or signs on the side of floats |
| Projected Ads on Smoke | For outdoor areas, with large or spread-out crowds |
| Lasers Pointed Skyward | Typically for nightclubs, drawing partiers to the source of the lasers |
| Elevator Ads | Targeting white collar city workers in tall buildings |
| Airplane TV Ads | Targeting large metropolitan areas |
| QR Codes | Targeting people looking at another product or sign |
| Car Decals | On company-owned cars, or paid drivers |
| Packaging | Ads on the outside of packaging, typically upselling or cross-selling existing customers |
| Bus Ads | Interior or exterior ads |
| Taxi Ads | Video ads and interior posters and brochures advertising to travelers |
| Train Ads | Interior and exterior poster ads |
| On-Hold Messaging | Typically cross-selling or up-selling existing customers |
| Stickers | Bumper stickers, computer stickers and other types |
| Refridgerator Magnets | Typically for restaurants and local services |
| Buttons | E.g., political ads |
| Table Tents | Triangular ads used at restaurants, hotels, events or conferences |
| Hotel Room Booklets | Advertising local attractions and restaurants |
| Zine Ads | Smaller circulation, special-interest publications |
| Flags | Tall flags that can be seen from far away |
| Yellow Pages | Often in foreign languages for immigrants |
| Calendars | Branded with company logo or visuals. Typically free. |