Oversight and Guidance

Already Have an Agency? Let Us Manage Them!

Meeting with consultant overseeing agency staff.

Unless you see immediate results, it’s often hard for firms to tell whether their marketing agency is doing a good job or not. Agencies typically tell clients “it will take 6 months before you see results” — but that’s an expensive proposition when you’re paying a monthly retainer! Indeed, clients often drop agencies that fail to outperform the competition. Not everyone can earn a spot on page 1 of Google’s search results, or earn a positive ROI on their paid ads in a competitive niche. 

If you’re unsure whether your current marketing agency is performing adequately, it may be that they need more assets or more time — but it might also be that they’re not up to the task. It can be invaluable to have an independent consultant on your side who knows marketing industry jargon, techniques, benchmarks and common mistakes. We offer 3 services to manage your agency and hold them accountable.

1. Audits

An audit is usually the starting point for a digital marketing engagement. If your agency hasn’t already done this, we’ll research and write a report that:

  • identifies your ideal customer profile and the keywords they use to search for your services
  • shows your website’s current technical performance: load speed, jankiness, indexability, schema, privacy compliance and accessibility
  • analyzes your website’s ability to optimize conversions: site architecture, usability, and salesmanship
  • analyzes your current Search Engine Optimization (SEO) strategy: content marketing, link-building, on-page SEO and keyword strategy
  • analyzes your current Pay-Per-Click (PPC) setup and the performance metrics of paid ad campaigns on Google, LinkedIn, Meta, etc.

2. Meetings

Firms typically have bi-weekly or monthly meetings with their agencies. We can lead these meetings: setting the agenda, reviewing deliverables, determining priorities, asking the right questions, and assigning action items with deadlines. 

3. Metrics

We’ll also identify key performance indicators (KPIs) to track the performance of your marketing efforts:

  • Newsletter subscriptions
  • Lead magnet and contact form submissions
  • Course registrations
  • Etc.

Or, Internal Staff Doing Digital Marketing? Let Us Guide Them!

Consultant guiding employee doing digital marketing

Employing one of your own team members to handle your digital marketing offers several advantages:

  • They fully understand your organization, its offerings, and your industry
  • You can ask them questions anytime and their loyalty is strictly to your organization
  • If the employee is producing a positive ROI on marketing efforts, then this arrangement is less expensive than outsourcing to an agency

However, it’s hard for an internal employee to match the expertise of a digital marketer who works for multiple clients and stays abreast of the latest industry trends. The ideal solution is a combination of your employee working hand-in-hand with a digital marketing expert with a background in the education sector.

For firms with in-house marketing employees, we provide the following services:

  • Training
  • Strategy consultation
  • Paired work sessions over Zoom
  • Sourcing of outside experts (e.g., graphic designers or developers)
  • Audits

Pricing

For both agency oversight and employee guidance, we charge $125/hr with a minimum of 10 hours/month.

ACHIEVING Success Together

Better Marketing with Our Expert Help

Contact us to discuss a consultative partnership.

Professional man and woman celebrating in office