Agency Oversight / Staff Mentorship
Already Have an Agency?
Let Us Oversee Them!
Unless you see immediate results, it’s often hard for firms to tell whether their marketing agency is doing a good job or not. Agencies typically tell clients “it will take 6 months before you see results” — but that’s an expensive proposition when you’re paying a monthly retainer! Indeed, clients often drop agencies that fail to outperform the competition. Not everyone can earn a spot on page 1 of Google’s search results, or earn a positive ROI on their paid ads in a competitive niche.
If you’re unsure whether your current marketing agency is performing adequately, it may be that they need more assets or more time — but it might also be that they’re not up to the task. It can be invaluable to have an independent consultant on your side who knows marketing industry jargon, techniques, benchmarks and common mistakes. We offer 3 services to manage your agency and hold them accountable:
Or, Internal Staff Doing Marketing?
Let Us Mentor Them!
Having one of your own team members to handle your digital marketing offers several advantages:
- They fully understand your organization, its offerings, and your industry
- You can ask them questions anytime and their loyalty is strictly to your organization
- If the employee is producing a positive ROI on marketing efforts, then this arrangement is less expensive than outsourcing to an agency
However, it’s hard for an internal employee to match the expertise of a digital marketer who works for multiple clients and stays abreast of the latest industry trends. The ideal solution is a combination of your employee working hand-in-hand with a digital marketing expert with a background in the education sector.
For firms with in-house marketing employees, we provide the following services:
- Strategy consultation
- Paired work sessions over Zoom
- Sourcing of outside experts (e.g., graphic designers or developers)
- Work review
